Incognito Doritos will only be available via a social giveaway sweepstakes sponsored by Doritos, and one special-edition version will be auctioned off on eBay to benefit Capes4Heroes, which creates personalized superhero capes for kids with disabilities or illnesses or who just need to feel empowered. "This unique promotional partnership perfectly ties in with the themes of the film, and we are excited to see the never-been-done before replica of the Spider-Man suit camouflaged in a Doritos bag. "We're excited to collaborate with Doritos on this innovative campaign in support of Spider-Man: Far From Home," said Jeffrey Godsick, EVP, Brand Strategy and Global Partnerships, Sony Pictures Motion Picture Group. We also know that there's a strong overlap between our core Doritos consumers and Spider-Man fans, so we wanted to create something fun that truly brings both worlds together and for a good cause." "So we thought in a humorous way we could help Peter Parker keep his identity secret. "Teaming up with Spider-Man, we knew we had to deliver something epic and iconic to fans around the world," said Leslie Vesper, senior director of marketing, Frito-Lay North America. that will make its debut in the upcoming film, marking the first time fans can get their hands on one.
It is the official replica of the "Black & Red" edition made by Spider-Man's official suit maker Shafton Inc. Through a global promotional partnership with Columbia Pictures' upcoming summer release Spider-Man: Far From Home, in association with Marvel Studios, the "revolutionary" Incognito Doritos "chip bags" conceal the full-size Spider-Man suit… but not just any suit.